Similar to WeChat, KakaoTalk started as a purely messaging app. The trend of ‘superapps’ in Asia continues to grow. That equates to 52 million MAU as of June 2020 and continues to show strong user growth and innovative advertising methods for growth marketers to capitalize on. Similar to its much-touted Chinese equivalent, WeChat, KakaoTalk has a stronghold on the messaging market, with up to 96% of the market share. No app personifies this Korean-first trend than KakaoTalk. Excluding YouTube, Instagram, and Facebook, which have global popularity, it is interesting to note that most other apps are Korean-developed. In other words, South Korean users are almost completely reliant on mobile for communications, eCommerce, social media, and gaming. In addition to this, 96.3% of all mobile Internet users in Korea use instant messenger apps such as the ubiquitous app, KakaoTalk. For context, 91% of the country’s population aged 3 years and older are Internet users, with 94.9% of them using their smartphones to connect to the Internet. In fact, Korea can be seen as something of an outlier in the APAC region based on the sheer breadth of use and unique apps provided to the local users. It has also become a hot place where marketing and advertising is very active.Asian countries have long held the title as a truly mobile-first region and Korea is no exception. It seems certain that the open chat creates a new space where users share and connect with people beyond their contact lists. For example, there is an English Premier League Fan chatroom, a doctors, nurses, and other medical professionals chatroom and a Tesla model 3 owners chatroom – these are just few to name.
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Users are free to join and create a new chat room of their own interests. Open Chat room is a place where any Kakaotalk user can join and interact with others. Next, there we have the bursting Open Chat. Instead of preview, it simply says ‘secret message’. It won’t show a preview of messages or photos unless you click and enter in that specific secret chat room. Secret chat is not accessible from Kakaotalk on your computer (like WhatsApp). Similar to secret chat in Telegram, Kakaotalk secret chat also uses end to end encryption and leaves no traces on their server. Ideal for any user who is privacy conscious. Like mentioned before, you may need a Korean phone number to send gifts.įirstly, secret chat is used to protect privacy in a 1 on 1 chat. There are many kinds of gifts that you can send.
One of the functions in KakaoTalk is sending gifts. Kakao Pay is not available yet for foreigners. You can use bank card (the card connected to your app / store account when on mobile) or Kakao Pay.
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How to buy emoticons? You can visit the Kakao store in the app on your smartphone or via the website. The only emoticons that are free are emojis that were created by brands and special promotions. You cannot give away your emoticons for free, people have to pay for them to Kakao. You can submit regular, moving and big emojis. You can sign up for Kakao emoticon studio with your Kakao ID. Emoticons Kakao emoticon studioĭo you want to create and sell emoticons for Kakao? That is possible with Kakao emoticon studio. Brands create their own stickers and give away coupons to grow their Kakao Channel (which is similar to a Facebook Page). The KakaoTalk emoticons are so popular, that many companies design their own custom sticker sets for their promotions.
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